Soon Maganwadi became a hub of rural industrial activity and a centre to coordinate industrial experiences and knowledge from all parts of the country with focus on research, production, training, extension, organization propaganda and publication AIVIA succeeded in reviving and nurturing a number of rural industries through science and technology. Paddy husking, flour grinding, oil pressing, bee keeping, palm gur making, paper making, soap making, village pottery, paints and ink making, MaganDipa were some of the initial directions. The new processes, techniques and machines were brought to the knowledge of the public through exhibitions. AIVIA also struggled to bring about a transformation in the villages in terms of sanitation, improved diet, indigenous healthcare and local resource based employment. Gandhiji also inaugurated in 1936 the Wardha Haat meant to provide the feel of the market to the producer of village industries products. After Gandhiji passed away Dr Kumarappa became its President and Dr G Ramachandran his Secretary from 1949 up to 1951.